About Us
EasyRoller Manufacturer
The EasyRoller was originally designed and engineered in Sweden by CFE Nordic in 2019, as a way of moving paper rolls in the paper and corrugating industries.
CFE Nordic had been a successful distributor of the Power Pusher® range in the Nordic countries for many years. During that time, they received enquiries for a smaller machine that could work in the narrow gap between paper rolls stored side by side. It also needed powered rollers to push paper rolls up onto the shuttle cart in corrugating plants.
This led to the development of the battery-powered EasyRoller, which delivered exactly that.
Domestic and export sales grew rapidly over the next five years, with a high level of repeat business from major international paper and cardboard manufacturers.
In late 2024, we acquired all rights to the EasyRoller, including the IP, stock and customer base. Serial manufacturing began at our UK factory in June 2025.
Power Pusher UK is a specialist UK manufacturer (OEM) of pedestrian-operated, battery-powered electric tugs, best known for the Power Pusher® range.
The EasyRoller is a robust, compact and powerful roll pusher that sits alongside our Power Pusher® electric tugs and movers. Every machine we build has the same aim for our customers: to increase productivity and make the workplace healthier and safer.
Remember our motto
If it rolls, we can move it.
Contact us now for a no-obligation chat about your particular load moving requirements. We’d like to hear from you!
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